Posters are low-cost, high-exposure advertising media, but you need to design them well to have the biggest impact possible. Most posters use a combination of graphics and text to inform and attract customers. Below, you can read some basic tips for effective poster design.

Choose the Right Images

Photos, illustrations, and logos can catch the eye of customers who pass by your posters. If you use photos, you should choose ones with good lighting, clarity, and no clutter. You can use an image editor to cut objects out of photos if necessary. Putting logos on your posters can increase awareness of your brand and assure viewers that the posters are authentic.

Include Relevant Information

Before designing your poster, you should list all information that you want to convey to viewers. For instance, you can include product information and prices for sales events. If you are holding an event specific to a location and time, list those details on the poster. You can maximize readability by using bold, legible fonts of just a few different sizes and weights based on the importance of the information.

Although posters can be a very affordable advertising option, money on this project is only well spent if the design is high quality in the first place. Unless you are skilled at design and have plenty of time to dedicate to this project, you may want to consider hiring our professional graphic designers to take care of it. You can contact our print shop to learn more poster design tips and discuss our poster printing services.